For more than 2 years I run the Maker Lab, a customization studio and retail activation hub inside the London flagship store.
My role involved designing and developing customizations and products, along with ideating and producing retail activations and workshops in collaboration with emerging artists and designers.
The projects combine an interest in recycling and new materials with an in-brand memorable experience for the customer.
Design and production of retail activations for ZX campaign





Design and making of merch for product releases

Custom Visual Merchandising for Campaigns


Print design for the 50 anniversary of the superstar and the promotion of new product releases